Facebook, Post-IPO: With Money in the Bank, Focus Now is on Mobile

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At about 8 a.m. on May 18, 2012, several hundred employees at Facebook’s new Menlo Park, Calif., campus, the one that housed much of Sun Microsystems for more than a decade, gathered in the complex’s central courtyard and watched on a big-screen TV the opening of the first day of trading of “FB” on the NASDAQ exchange.

After listening to founder Mark Zuckerberg say a few words, there were a lot of high-fives and toasts consisting of water, juices, and coffee. Then they all turned around and went back to work.

By the end of the day, Wall Street had estimated their company to be worth $104 billion, one of the world’s highest-ever valuations. But nothing’s changed for the heart and soul of Facebook, at least not at this point. Facebook may be $104 billion richer, but it’s still got a heck of lot of work to do in order to maintain that lofty financial status.

To their credit, Zuckerberg and his lieutenants already have begun to move quickly toward the most pressing problem they face right now: mobile. If Facebook is going to remain the No. 1 social network in the world, it must be able to monetize interaction with its subscribers in better fashion on mobile devices. And we’re not just talking about smartphones and tablets.

Conventional display ads on small-screen devices take up a lot of personal device real estate. Mobile device users also see their smartphones and tablets as being more personal than TVs, laptops, desktops and large PCs. Thus, they generally don’t have the patience or desire to deal with unwanted advertising on precious micro-square-inch phone interfaces.

Facebook on an Acquisition Spree

To this end, the company has bought several mobile-related software companies in the last few months, and there are undoubtedly more in the pipeline.

For the record, here’s the activity list:

–In November 2011, Facebook acquired an HTML5-based app maker named Strobe, a startup focused on using the open-source SproutCore software to build mobile apps. SproutCore is a package of prebuilt JavaScript code designed to ease the creation of Web sites and Web apps, including those that work on mobile devices.

SproutCore has been a central tool in building in Apple’s MobileMe services, so it has a track record. By acquiring Strobe, Facebook now has the development team to build apps not only for smartphones, but a number of other devices — including TVs, cars, even aircraft.

–On April 9, Facebook announced that it bought custom photo-sharing software maker Instagram for $1 billion. This is the application more and more people are using when shooting photos and posting them on social networks; this is a huge move to mobile.

–On April 13, the company acquired Tagtile, a mobile business app unique loyalty and direct marketing solution designed grow one’s business. It also acts as a customer management app  for local businesses.

How it works: There is a customized Tagtile cube device that a business connects to a power supply and locates near the cash register. Customers who already have the Tagtile app downloaded and installed in their phone will just have to tap their phone on the Tagtile cube once at checkout. The customer is then “tagged,” and it becomes easy for the business person to keep in touch with his customers using Facebook and Twitter. Business records are automatically saved, and a conversation can be maintained between the business and the customer.

–On May 7, Facebook bought Glancee, a San Francisco-based social discovery software maker. Its application runs in the background on smartphones, using Facebook and other online resources to match people based on similar tastes or interests and then alerting users to when kindred spirits were in the vicinity.

Glancee was removed from Apple’s online App Store May 19 after Facebook revealed the acquisition on May 18. FB’s investment in Glancee was not disclosed.

–The most recent buy (on May 18, after the close of the markets) is mobile commerce startup Karma, which makes mobile apps for gifting friends and family. The price was not disclosed.

Facebook App Center Also on the Way

Facebook also has introduced an upcoming App Center, where developers can showcase their apps for the Facebook platform. These will mostly be apps for iOS, Android and mobile Web uses. Users will eventually be able to go there to find a whole new cache of social apps.

Facebook apparently is on the lookout for any mobile app company that moves.

You see, even a team as talented and as motivated at Facebook still needs outside help, and it is to Zuckerberg Co.’s credit that they do not have the hubris that insists “We can do it all.” This is because no company can do it all. Look at giants like Hewlett-Packard, IBM, Oracle, EMC, and Cisco Systems. All of those highly successful companies, despite their tens of thousands of employees, would be adrift without their partner systems.

Facebook hasn’t been so big on partnerships as it has been on acquiring new people and ideas. But we can expect to see more partnership-type deals in the offing as the company begins to build itself out using its newfound capital.

One more word about partnerships: Congratulations are in order for Mr. Zuckerberg and Priscilla Chan (pictured) on their May 19 marriage in Palo Alto, Calif., not to mention the attainment of Priscilla’s medical degree. Been quite a week for them, it seems.

Chris Preimesberger is Editor of eWEEK Features and Analysis. Twitter: @editingwhiz



Article source: http://www.eweek.com/c/a/Messaging-and-Collaboration/Facebook-PostIPO-With-Money-in-the-Bank-Focus-Now-is-on-Mobile-599793/?kc=rss

Anonymous Hackers Claim to Take Down Chicago Police Website

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Greetings fellow citizens of the world. We are AntiS3curityOPS.

While this has come to no surprise, the NATO protests are already reaching a boiling point. As tonight we have already witnessed the Chicago Police Dept sending out a request for two water cannons deployed on Michigan Avenue, which the protesters briefly were able to close off the street completely. Just a few moments ago we witnessed cops on horses seemingly all too content with the destiny that has turned their hearts cold, trampling over protesters trying to intimidate. And you know what we saw during this? Protesters locking arms and holding their ground. A few had Anonymous masks on, a few were girls who looked like they belonged safely off on the sidelines bravely charging cops with shields and on horse. All the while the protesters are chanting “Take those animals off those horses,” drowning out any attempts by the Chicago police to get a word in. Everyone of you are heros to us.

What we saw tonight watching a bit of the protest was everyday, average people fighting back and finally refusing to stand down. The NATO Summit is being utilized in such a way, and we couldn’t have predicted it more accurately. On the video we saw mothers, teenagers, elderly, the anarchists, white, black, Hispanic — this movement sees no skin color. Every sort of person is well represented in these actions.

This is not a time to have our differences divide us; this is a time we all need to come together and rally around our brothers and sisters bravely in the streets of Chicago risking their lives to make the one voice they have, heard. If every single one of us has a voice, one opinion, let us unite and show the violent Chicago police, and the government big brother tactics that we are not going to take this.

We are actively engaged in actions against the Chicago Police Deptartment, and encourage anyone to take up the cause and use the AntiS3curityOPS Anonymous banner. For those able, chicagopolice.org should be fired upon as much as possible. We are in your harbor Chicago, and you will not forget us.

So for those unable to engage in attacks online by ddos, share with everyone you know what’s presently going on in Chicago, Tweet celebrities on twitter with the #SolidarityWithChicago #FuckNATO #FTP hashtags and get it trending. Also keep watching the live feeds, and spreading the live feed links all relevant places. Together, we the people, are going to take the power back.
We are AntiS3curityOPS.
We are Anonymous.
We are legion.
We do not forget.
We do not forgive.
Chicago Police Department, expect us.

Article source: http://news.yahoo.com/anonymous-hackers-claim-down-chicago-police-website-131957462.html

Facebook Has Gone Public in More Ways Than You Might Think

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Facebook has just become a publicly traded company — and almost all of its privacy settings are being switched to “public,” too, in a trade-off that Facebook is making for access to the stock market and potential windfall profits for its biggest shareholders.

As a private company, Facebook was free to keep plenty of secrets from the general public. It could hide away, for example, how much CEO Mark Zuckerberg took home in annual pay ($1.5 million in 2011) or the intriguing details of the Instragram acquisition — both of which have become known only from the company’s S-1 filing.

Now that Facebook’s selling stock to the general public, it’s going to have to report to the federal government’s agency for regulating public companies: the Securities and Exchange Commission, or SEC. Facebook will have to give the SEC three different kinds of reports: one quarterly, one annually, and one every three years.

The reports, which all publicly traded companies must submit, are designed to ensure that Facebook isn’t violating any federal securities laws. They’ll include anything that may have an impact on future business operations, such as advertising sales or business uncertainties. All of Facebook’s reports to the SEC will become a matter of public record, instantly available on the agency’s website for the whole world to read (and, perhaps, share on Facebook).

Professor James D. Cox, professor of law at Duke University, said those reports will give outside observers an look at Facebook’s inner workings that wasn’t possible while the company remained private — and Facebook might find that attention uncomfortable.

“Those reports could reveal some important proprietary information,” said James D. Cox, professor of law at Duke University. “Companies feel a lot more nimble not being in a fishbowl, now Facebook’s going to be in a fishbowl. Facebook is really stepping into a regulatory ball of wax.”

Todd Henderson, professor of law at The University of Chicago’s Law School, agreed that Facebook might find the increased scrutiny unpleasant.

“Facebook is going to have to make enormous disclosures about its business,” said Henderson. “It’s going to be under much more scrutiny. They now have to reveal information about their business model, where revenue comes from, who sits on the board of directors, how much stock they have, how they’re compensated — that’s all information that Facebook would rather not share. Transparency brings with it increased scrutiny.”

“Sometimes those disclosures can be quite embarrassing, as they recently were for Yahoo,” added Henderson, referencing the departure of Yahoo CEO Scott Thompson amid controversy over a falsified academic record.

SEE ALSO: Yahoo CEO Scott Thompson Officially Steps Down

James J. Angel, associate professor of finance at Georgetown University’s McDonough School of Business, had yet another metaphor — and a word of cautionary advice for Facebook about insider trading.

“When you go public, it’s like taking the curtains off your windows,” said Angel. “And if you don’t do that, you can really be in trouble.”

According to Angel, anything a public Facebook does which could affect financial statements will become a matter of public record, accessible by journalists, lawyers and the social network’s competition. Angel believes that Facebook will be watched very closely by regulators because of the size of it’s initial public offering — approximately $100 billion — and because of its worldwide notoriety.

“The SEC will look very closely at insider trading around big price-moving announcements that Facebook makes,” said Angel. “I would expect the company to have internal warnings in place saying, ‘this is when you can trade, this is when you can’t.’ This is one of the areas in which the SEC is fairly efficient in tracking down bad guys. If a Facebook insider sells stock the day before bad news comes out, you better expect an unpleasant call with the SEC.”

“And even if they don’t haul you off to jaul, the legal costs are momentous,” added Angel.

Do you think the forced transparency is a worthwhile tradeoff for Facebook being allowed to sell stock on the public market? Sound off in the comments below.

This story originally published on Mashable here.

Article source: http://news.yahoo.com/facebook-gone-public-more-ways-might-think-134953029.html

Terefic Takes the Guesswork Out of Job References

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There are so many digital tools for your job search, but what about services that give you the edge when you’re ready to close the deal? Even after you’ve found the perfect position and impressed your potential employer, there is still a major step you must take before you celebrate your new job — providing references.

Sure, you may have appeared stellar on paper and charming in person, but a potential employer is going to want a coworker or superior to corroborate your professional track record and your stated skills. And no matter how prepared you are to give the names and contact information for those who can vouch for you, it always becomes a scramble.

[More from Mashable: 5 Fascinating Things We Learned From Reddit This Week]

“For the job seekers, a reference check is a black box — you don’t know what’s going on behind the scenes and anything can go wrong,” says Terefic Founder and CEO Emmanuel Toutain.

Terefic wants to change that. Instead of hustling for the right contact information to give your potential employer or sending out frantic emails to everyone you’ve ever worked with to find a reference that will work, Terefic’s platform puts the timetable in your hands. Simply fill out your profile and request a reference via email from former managers, employers and coworkers. Then, your references will fill out a given list of questions from Terefic and send it back to your profile. The written references are on your profile but they remain confidential — you are only able to see a ratings system that gauges how descriptive each reference is compared to the total number you’ve stockpiled.

[More from Mashable: Ca$h Cats: Tumblr’s 20 Funniest Filthy Rich Felines]

“We’re bringing references into the Internet age,” Toutain explains. “The employer doesn’t have to play phone-tag anymore, and the job seekers don’t risk losing the job because of a bad phone call.”

Toutain says he started Terefic when he tried unsuccessfully to help an international intern get a reference for good work at his company. With no manager willing to commit to the time constraints of providing a live voice on behalf of a former employee overseas, Toutain felt compelled to give a written reference to the intern that spoke on his performance. However, he says he was concerned that companies would be skeptical of the reference and not accept it.

“For my intern, it would have meant the world,” Toutain says. “I had a good intention, but it wasn’t very practical.”

As a result, Terefic is all about personal privacy and security for both the users and their potential employers. Toutain says that job seekers can feel good about knowing their reference information is safely handed over to potential employers, and employers can trust in Terefic for authentic references that aren’t influenced by public visibility. The service has only been around for about a month, but Toutain says that the company has experienced positive feedback from users and employers.

“For HR people, they find it beneficial — reference-checking is a painful process,” Toutain explains. “And the job seekers like the idea. A lot of people are looking for jobs and anything that can help is best to have, so the feedback and the reactions have been positive.”

Toutain says the company’s philosophy is to aid those looking to find employment, and he’s ready to tailor the service to serve that priority. He adds that his service comes before money, and that the overall goal of the company is to give job seekers an advantage over the competition.

“I sincerely believe that our site can make a positive difference for the job-seekers,” Toutain says. “A good reference can carry a lot of weight in the hiring decision.”

Would you use Terefic in your job toolbox? Let us know in the comments.


Social Media Job Listings


Every week we post a list of social media and web job opportunities. While we publish a huge range of job listings, we’ve selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!

This story originally published on Mashable here.

Article source: http://news.yahoo.com/terefic-takes-guesswork-job-references-171328842.html

When Should Schools Start in the morning?

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This is not really a new post. But it is not exactly a re-publishing of an old post either. It is a lightly edited mashup or compilation of excerpts from several old posts – I hope it all makes sense this way, all in one place. The sources of material are these old posts:

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I am glad to see that there is more and more interest in and awareness of sleep research. Just watch or listen to the recent segment on .

At the same time, I am often alarmed at the still rampant in the general population, and even more the of sleep as an indicator of laziness.

Nothing pains me more than when I see (in comments) revealing such biases in regards to their student in the adolescent years. Why do teachers think that their charges are lazy, irresponsible bums, and persist in such belief even when confronted with clear scientific data demonstrating that sleep phase in adolescents is markedly delayed in comparison to younger and older people?

In short, presumably under the influence of the sudden surge of sex steroid hormones (and my own research gently touched on this), the circadian clock phase-advances in teen years. It persists in this state until one is almost 30 years old. After that, it settles into its adult pattern. Of course, we are talking about human populations, not individuals – you can surely give me an anecdote about someone who does not follow this pattern. That’s fine. Of course there are exceptions, as there is vast genetic (and thus phenotypic) variation in human populations. This does not in any way diminish the findings of population studies.

Everyone, from little children, through teens and young adults to elderly, belongs to one of the ‘chronotypes’. You can be a more or less extreme lark (phase-advanced, tend to wake up and fall asleep early), a more or less extreme owl (phase-delayed, tend to wake up and fall asleep late). You can be something in between – some kind of “median” (I don’t want to call this normal, because the whole spectrum is normal) chronotype.

Along a different continuum, one can be very rigid (usually the extreme larks find it really difficult to adjust to work schedules that do not fit their clocks), or quite flexible (people who find it easy to work night-shifts or rotating shifts and tend to remain in such jobs long after their colleagues with less flexible clocks have quit).

No matter where you are on these continua, once you hit puberty your clock will phase-delay. If you were an owl to begin with, you will become a more extreme owl for about a dozen years. If you are an extreme lark, you’ll be a less extreme lark. In the late 20s, your clock will gradually go back to your baseline chronotype and retain it for the rest of your life.

The important thing to remember is that chronotypes are not social constructs (although work-hours and school-hours are). No amount of bribing or threatening can make an adolescent fall asleep early. Don’t blame video games or TV. Even if you take all of these away (and you should that late at night, and replace them with books) and switch off the lights, the poor teen will toss and turn and not fall asleep until midnight or later, thus getting only about 4-6 hours of sleep until it is time to get up and go to school again.

More and more school districts around the country, especially in more enlightened and progressive areas, are heeding the science and making a rational decision to follow the science and adjust the school-start times accordingly. Instead of forcing teenagers to wake up at their biological midnight (circa 6am) to go to school, where invariably they sleep through the first two morning classes, more and more schools are adopting the reverse busing schedule: elementary schools first (around 7:50am), middle schools next (around 8:20am) and high schools last (around 8:50am). I hope all schools around the country eventually adopt this schedule and quit torturing the teens and then blaming the teens for sleeping in class and making bad grades.

No matter how much you may wish to think that everything in human behavior originates in culture, biology will trump you every now and then, and then you should better pay attention, especially if the life, health, happiness and educational quality of other people depends on your decisions.

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Recently, wrote an interesting post on the topic, which reminded me also of an older post by in which the commenters voiced all the usual arguments heard in this debate.

There are a couple of more details that I have not touched upon in the previous posts.

First, lack of sleep can lead to , as the circadian clock is tightly connected to the ghrelin/leptin system of hormonal control of hunger, feeding and fat-deposition.

Second, lack of sleep discourages exercise. Put these two pieces of data together, and you get a national epidemic of obesity, not just a bunch of sleep-deprived children.

Third, lack of sleep has a well-documented effect on mood. No, teenagers are not naturally that moody – at least not all of them. They are just barely “functional” (instead of “optimal”) and walk through life like zombies because they are operating on 4-8 hours of sleep instead of 9 hours (optimal for teens, it goes down to about 8 for adults). Of course they are moody.

Fourth, chronic sleep deprivation can have long-term consequences, ranging from to . Remember that teens in high-school (and college students are faring worse!) are constantly jet-lagged!

There is even a hypothesis floating around that sleep-delay in adolescence may affect the onset of picking up .

Fifth – and I did not think of this although it is obvious – teenagers above a certain age, still in high school, are allowed to drive. If they are driving themselves to school at 6 or 7am, when their circadian clocks think is it 3 or 4am, it is as if they are driving drunk. There is actually a scale devised by one of the sleep researchers that tells which time of the night corresponds to what number of bottles of beer. Driving at 4am (or driving a ship, like Exxon Valdez, or operating a power-plant, like one in Chernobyl) is the equivalent of driving drunk – way over the legal limits. Teenagers driving at 7am are equally “drunk”.

One of the reasons for the resistance to healthy initiatives to change school-start schedules stems from the fact that the world is organized by adults and adults want to have the world run according to schedules that fit their moods and are unwilling to change it – they may not know that teens feel differently, or they defend their preferences nonetheless.

A large proportion of adults in this country still subscribe to barbaric notions that sleep is a , a sign of laziness, and that teens need to be tortured in order to “steel” them to grow into “real men”. This has to the Puritan so-called “work-ethic” which is really a “no fun for anyone” punitive ethic long ago shown to be physically and emotionally debilitating.

When I was a kid, back in old now-non-existent Yugoslavia, most schools in big urban areas worked in two shifts. All the kids started school at 8am and ended at 1:15pm for one week, then started at 2pm and ended at 7:15pm the next week, and so on…

If a school had, let’s say, twelve classes of the seventh grade, six of those would be in the A-shift and the other six in the B-shift. Each shift had its own complete set of teachers, assistants, nurses…everything except the one shared Principal and the school psychologist.

The time between 1:15pm and 2pm was for supplementary classes (either for those who needed extra help, or for those preparing for Math Olympics and such) and clubs. That was also time for kids from two shifts to meet and get to know each other (it is amazing how many kids from opposite shifts started dating each other after the year-end Big Trip to the Coast). There was no such thing as the American hype for high-school competitive sports, which I still find strange and curious after 15 [now 20] years in this country.

Thus, you get to sleep in for a week (but miss out on afternoon activities), then have to get up relatively early for a week but have the afternoon free to gallivant around town. Nobody there understands what’s the American fuss over kids being home alone – of course they are home alone, cleaning the house, fixing meals, doing homework and BETTER be getting to school on time!

Teachers were pretty understanding about sleeping types. I do not recall ever having a big test, quiz or exam being given at the extremes of the day (around 8am or around 7pm). As an owl myself, I was much more likely to raise my hand, participate in discussions, or volunteer for oral examinations during the week when I was in school in the afternoon, and that was fine with most of my teachers.

Transportation was not an issue. Most kids lived close enough to their neighborhood school to walk. For those who lived a little farther away – hey, no problem, that’s Europe, so Belgrade has a huge and pretty efficient public transportation system. I do not remember ever seeing any of my friends ever being dropped off to school by a parent driving a car! Or being brought to or picked up from school by a parent beyond fourth grade at all – period. And the minimum driving age being 18, nobody drove themselves to school either.

In rural areas, there was no need for two shifts – something like 9am-2:15pm was good enough to accommodate all of the kids.

I do not think that this kind of system can be implemented in the USA. It relies on an efficient public transportation which, with exception of a few oldest East Coast cities, is practically non-existent. American cities have been built for cars.

But some things can be done.

First, swap the starting times so elementary kids go to school first, middle school next and high school last (e.g., around 8am, 8:30am and 9am respectively). Studies show that teens do not go to sleep later if their school starts later. Some cynics claim that is what teens will do. But they do not. Actually, they fall asleep at the same time, thus gaining an additional hour of sleep.

Teens are almost adults. The current generation of teens, perhaps because of a closer and tighter contact with their parents than any generation before, is the most serious, mature and responsible generation I have seen. Give them a benefit of the doubt. Just because you were into mischief and hated your parents when you were their age does not mean that today’s kids are the same.

Second, start the school day – for all kids every day – with PE (or some kind of exercise), preferably outdoors, as both exposure to daylight and the exercise have been shown to aid in phase-shifting the circadian clock.

Third, let them eat breakfast afterwards (sticking to a meal schedule also helps entrain the clock). Follow up with the electives which kids may be most interested in.

By the time they hit math, science and English classes around 11 or so, their bodies are finally fully awake and they can understand what the teacher is saying, and do the tests with a clear mind instead of in a sleepy haze.

Do not permit any caffeine to be sold in schools. Advise parents not to allow TV or any other electronics to be in kids’ bedrooms. Let them enjoy those activities in the living room. Bedroom is for sleeping, and sleeping alone. A book before bed is fine, but screens just keep them awake even longer.

Finally, rethink all those extra activities you are forcing the teens to do: sports, art, music, etc. In teen’s minds, the day does not start with the beginning of school in the morning. We may think that we are at work most of our day. Teens do not – they consider their day to begin at the time school-day is over. Their day begins in the afternoon. School is something they have to deal with before they can have their day. Realize this and give them time and space to do with their day what they want. Do not push them to do things that you think they’ll need to get into Harvard. Let them be – leave them alone. Then they’ll go to sleep at a normal time.

Concern for our kids’ physical and mental health HAS to trump all other concerns, including economic costs, cultural traditions and adult preferences. We have a problem and we need to do something, informed by science, to fix the problem. Blaming the messenger, proposing to do nothing, and, the worst, blaming the kids, is unacceptable.

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All of this targets high-schoolers. However, there is barely any mention of college students who are, chronobiologically, in the same age-group as high-school students, i.e., their sleep cycles are phase-delayed compared to both little kids and to adults.

In a way, this may be because there is not much adults can do about college students. They are supposedly adults themselves and capable of taking care of themselves. Nobody forces (at least in theory) them to take 8am classes. Nobody forces them to spend nights partying either.

They are on their own, away from their parents’ direct supervision, so nobody can tell them to remove TVs and electronic games out of their bedrooms. The college administrators cannot deal with this because it is an invasion of students’ privacy.

Forward-looking school systems in reality-based communities around the country have, over the last several years, implemented a policy that is based on science – sending elementary school kids to school first in the morning, middle-schoolers next, and high-schoolers last. This is based on the effects of puberty on the performance of the human circadian clock.

For teenagers, 6am is practically midnight – their bodies have barely begun to sleep. Although there have been some irrational (or on-the-surface-economics-based) voices of opposition – based on outdated notions of laziness – they were not reasonable enough, especially not in comparison to the scientific and medical information at hand, for school boards to reject these changes.

I am very happy that my kids are going to school in such an enlightened environment, and I am also happy to note that every year more school systems adopt the reasonable starting schedules based on current scientific knowledge.

Yet, college students are, from what I heard, in much worse shape than high-schoolers. Both groups should sleep around 9 hours per day (adults over thirty are good with about 8 hours). High-schoolers get on average 6.9 hours. College students are down to about five! The continuous insomnia of college students even has its own name in chronobiology: Student Lag (like jet-lag without travelling to cool places). Is there anything we, as a society, can do to alleviate student lag? Should we?

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makes me froth at the mouth every time – I guess it is because this is my own blogging “turf”.

One of the recurring themes of my blog is the disdain I have for people who equate sleep with laziness out of their Puritan core of understanding of the world, their “work ethic” which is a smokescreen for power-play, their vicious disrespect for everyone who is not like them, and the nasty feeling of superiority they have towards the teenagers just because they are older, bigger, stronger and more powerful than the kids. Not to forget the idiotic notions that kids need to be “hardened”, or that, just because they managed to survive some hardships when they were teens, all the future generations have to be sentenced to the same types of hardships, just to make it even. This is bullying behavior, and disregarding and/or twisting science in the search for personal triumphalism irks me to no end.

I hated getting up early, too. I still hate it, and I’m so far beyond growth hormones that I don’t even remember how they felt. But I do remember that in middle and high school, I dragged myself out of the house at 5 a.m. every day of the week to deliver papers before I caught the 6:45 a.m. bus to school. I never fell asleep in class. Neither did anybody else. And something caused me to grow 6 inches and add 35 pounds between sophomore and junior year. At the end of that kind of day, complete with cross-country, basketball or track, I had no trouble falling asleep at 10 p.m.

He said that he grew up in height and weight when he was in high school. Who knows how much more he would have grown if he was not so sleep deprived (if his self-congatulatory stories are to be believed and he did not slack off every chance he had). Perhaps he would not grow up to be so grouchy and mean-spirited if he had a more normal adolescence.

I don’t know where he got the idea that growth hormone is a cause of the phase-delay of circadian rhythms in adolescence. It could be, but it is unlikely – we just don’t know yet. But, if a hormone is a cause, than it is much more likely to be sex steroids. Perhaps his sleep-deprived and testosterone-deprived youth turned him into a sissy with male anxiety he channels into lashing at those weaker than him?

In previous centuries, adolescents in an agrarian society got up at 4:30 or 5a.m. with their parents to milk the cows or do any other of a long list of chores. Did growth hormones pass them by? Where were the “studies” that showed they really needed to go to bed after midnight and sleep until 10? And why weren’t their parents all being reported to the DSS? Oh, that’s right, there was no DSS. How did that generation survive?

He assumes that in times before electricity, teenagers used to wake up and fall asleep at the same time adults did. Well, they did not. Studies of sleep patterns in primitive tribes show that adolescents are the last ones to wake up (and nobody bashes them for it – it is the New Primitives with access to the media that do that) and the last ones to fall asleep – they serve as first-shift sentries during the night watch.

Even in this, the 21st century, kids who enter the military at 17 find that they can fall asleep easily at 9:30 or 10, because they know they’re going to be getting up at 4:30 or 5. Apparently the Army hasn’t read the study on circadian rhythms.

Actually, the military being the most worried by this problem is funding a lot of research on circadian rhythms and sleep and has been for decades. Because they know, first hand, how big a problem it is and that yelling sargeants do not alert soldiers make.

Kids, if you need more sleep, my study shows there’s a simple way to get it. Turn off – I mean “power down” – the cell phone, the iPod and the computer sometime before 11 p.m. Turn off the TV. Turn off the light. Lie down in bed and close your eyes.

…and sit in the dark for the next four hours, heh?

What especially drives me crazy is that so many teachers, people who work with adolescents every day, succumb to this indulgence in personal power over the children. It is easier to get into a self-righteous ‘high’ than to study the science and do something about the problem. It is easier to blame the kids than to admit personal impotence and try to do something about it by studying the issue.

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My regular readers are probably aware that the topic of adolescent sleep and the issue of starting times of schools are some of my favourite subjects for a variety of reasons: I am a chronobiologist, I am an extreme “owl” (hence the name of this blog), I am a parent of developing extreme “owls”, I have a particular distaste for Puritanical equation of sleep with laziness which always raises its ugly head in discussions of adolescent sleep, and much of my own past research was somewhat related to this topic.

So, I was particularly pleased when Jessica of the excellent blog informed me of the recent publication of a book devoted entirely to this topic. by Helen Emsellem was published by and Jessica managed to get me an advanced reading copy to review.

You can also (or buy the PDF). Much more information on the topic can be found on the , on the website, on homepage and the website. I strongly encourage you to look around those webpages.

Her daughter Elyssa wrote one of the chapters in the book and is promoting the book and the information relevant to teenagers at the place where teenagers are most likely to see it – on (you see – it’s not just music bands who caught onto this trick – serious information can be promoted at MySpace as well).

The main audience for this book are teenagers themselves and their parents – I think in this order although officially the order is reversed. Secondarily, the audience are teachers, administrators and officials in charge of school policy. Who this book is not targeted to are scientists and book reviewers because there are no end notes!

Anyway, considering that the main audience are teens, their parents and teachers (i.e., laypeople), the book is admirably clear and readable. The book starts out with presenting the problem – the chronic sleep deprivation of adolescents in modern society – and provides ample evidence that this is indeed a wide-spread problem. It continues with a simple primer on physiology of sleep and circadian rhythms, followed by a review of the current knowledge of the negative consequences of chronic sleep deprivation: from susceptibility to diseases, through psychological and behavioral problems, to problems of physical and mental performance.

A whole chapter – the one I found most interesting – is devoted to the role of sleep in various kinds of memory and the negative effects of sleep deprivation on learning – both declarative and episodic memory, as well as kinesthetic memory needed for athletic performance and safe driving. This is where I missed the end notes the most.

Throughout the book, Dr.Emsellem makes statements of fact about sleep that are obviously derived from research. I’d like to see the references to that research so I can evaluate for myself how strong each such statement is. Although my specialty is chronobiology (physiology, development, reproduction, behavior, ecology and evolution) of birds, and secondarily that of mammals, reptiles, invertebrates and microorganisms (I could never quite get excited about clocks in fish, fungi and plants, or molecular aspects of circadian rhythms, or medical aspects of human rhythms), I am quite familiar with the literature on sleep, including in humans.

Thus, I know that the statements in the book reflect scientific consensus but that the meaning of “consensus” is quite elastic. In some cases, it means “there is a mountain of evidence for this statement and no evidence against it, so it is highly unlikely that this will change any time soon”. In other cases it means “there are a few studies suggesting this, but they are not perfect and there are some studies with differing results, and this can stand for now but is likely to me modified or completely overturned by future research”.

Having end notes would help the expert reader see how weak or strong each one of these findings is, and would also be suggestive to lay readers that the statements in the book are supported by actual research and are not just the author’s invention as seen in so many self-help books. End notes and references add to the believability of the text even if one does not bother to check the papers out.

The book then turns to variety of factors, both biological and social, that conspire to deprive our teens of sleep, both from the perspective of a sleep researcher and from the perspective of teenagers. Little snippets of teenagers’ thoughts on the topic are included throughout the book and add an important perspective as well as make the book more fun to read. Otherwise, the “case studies”, the bane of so many psychology books, are kept to the minimum, discussed very briefly, and used wisely..

In the next section, Dr.Emsellem turns to solutions. First, she present several tests of sleep deprivation that readers can administer themselves in order to self-diagnose the problem. She then describes ten different strategies that parents and teens can work on together in order to solve the problem of sleep deprivation and all the concomittant negative effects (and Alyssa adds her own chapter on the teen perspective on how those can work). If that does not work, she describes additional methods that a sleep doctor may prescribe to help solve the problem. There is also a short chapter describing a couple of other sleep disorders, e.g., sleep apnea, that also contribute to sleep deprivation in affected individuals.

The last portion of the book addresses the social aspects of sleep deprivation and changes that parents and teens can make in their homes, as well as broader community, towards solving the problem. For adults, being a role model for the child is important and this requires paying attention to one’s own sleep hygiene.

The very last portion is really the raison d’etre of the book – how to make one’s community change the school starting times. The author presents a couple of examples of school districts in which such change was enacted, the strategies parents used to force such changes and the incredible positive results of such changes. The whole book is really designed to provide information to parents and teens who are working on changing their local attitudes toward school starting times.

The schools used to start about 9am for most of the century (and before). Then, due to the pressure from business and economic (read “busing”) woes of school districts, the school starting times started creeping earlier and earlier starting back in 1970s until they reach the horribly early times seen today in many places, requiring kids to get up as early as 5am in order to catch the school bus on time. As a result, high schoolers (and to some extent middle schoolers and college students) sleep through the first two periods in school, feel weak and groggy all day long, more easily succumb to diseases, have trouble learning and performing well in school and the athletic field, and are in too bad mood to be pleasant at home – this is not the natural state of things as much as the stereotype of the “grouchy teen” is prevalent in the society, it is mainly due to sleep deprivation and the biggest factor causing sleep deprivation are early school starting times.

In places in which enlightened and progressive school boards succumbed to the wishes of parents and students, i.e., in places in which parents and students used smart diplomatic tactics to engender such change, the positive results are astounding. The grades went up. The test scores went up. The students are happy. The parents are happy. The teachers are happy. The coaches are happy because their teams are winning all the state championships. There is a decrease in tardiness and absences. There is a decrease in sick days and even in numbers of diagnoses of ADD and depression in teens. There is a drop in teen crime. There is a drop in car accidents involving teens (by 15% in one place!). The whole county feels upbeat about it!

While the book makes me – a scientist – thirsty for end notes and references, it does remarkably well what it was designed to do – arm the parent and kids with knowledge needed to make a positive change in their communities – a change that is necessary in order to raise new generations to be healthy and successful, something we owe to our children.

We should do this no matter how much it costs, but the experiences from places in which the changes were made, contrary to doomsayers, is that there was no additional cost to this at all. The changes were implemented slowly and with everyone involved pitching in their opinion and their expertise until the best possible system was arrived at, adapted to the local community situation. No new buses were needed to be rented. No unexpected new costs appeared. And having a safe, happy community saved money elsewhere (e.g., accidents and crime rate decline). And it worked wonderfully everywhere.

So, get and let your child read it, you read it, give a copy to other people in your community: the teachers, the school principal, the pediatrician, the child psychologist, the school board members, the superintendent of education and the governor. This is something that is easy to do, there are no good reasons against it and the health and the future of our kids is at stake. It is something worth fighting for and this book is your first weapon.

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Article source: http://news.yahoo.com/schools-start-morning-174700043.html

What You Can Learn From Zynga’s Cool Company Culture [PICS]

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

When thinking of model places for workplace perks, the successful startups of Silicon Valley undoubtedly come to mind. And while heavy-hitters such as Google and Facebook are famous for their jaw-dropping employee amenities, up-and-coming mid-level companies are also getting in on the act.

[More from Mashable: 5 Smart Companies Using Tech For Good]

Mashable took a tour of Zynga, a wildly popular distributor of some of the most played social and mobile games. When it comes to perks, the father of FarmVille doesn’t skimp. In fact, Zynga‘s office is so loaded with perks and amenities, it would make working from home a bore.


Good Food


It’s not uncommon for tech companies in Silicon Valley and San Francisco to offer its employees catered lunches, but Zynga takes it further with meals cooked on-site by professional chefs. Each floor has a fully-stocked and themed kitchen, including a candy kitchen and a healthy “zen” kitchen.

[More from Mashable: 6 Ways to Get a Tech Job Without a Tech Degree]

Everything is prepared on-site — there’s even a pizza oven — and made with locally sourced ingredients. The company’s executive chef is Matthew DuTrumble, who was the youngest chef instructor at the California Culinary Academy and also had a show on the Food Network, Private Chefs of Beverly Hills. Want to eat some meat for lunch? The on-site butcher will take care of that in his two-floor kitchen.

If you’re more interested in keeping a good diet, there are always healthy options, including a fully loaded salad bar and freshly brewed Kombucha. The healthy options are an important perk, considering desk jobs are notorious for helping people pack on pounds.


Good Fun


In the basement, there is a lounge area packed with big screen TVs, a curved wood bar area and free beer on tap. If you’d rather unwind with a workout than an ice-cold beer, you can hit up the Zynga gym. Employees can take CrossFit classes, meet with a nutritionist or schedule a free massage.

And if you want to work and play with your canine friend, he’s more than welcome — every day is bring your dog to work day at Zynga. After all, the company is named after the CEO Mark Pincus’ late dog, Zinga.


Work Hard, Play Hard


Zynga provides hotel-like amenities to keep employees happy and retain (and attract) talent. Tech companies in particular are notorious for providing awesome on-site perks to encourage employees stay at work longer and up their productivity. Facebook offers employees a free shuttle to work, plus numerous “micro-kitchens” stocked with snacks, and a free cafeteria where employees are welcome to invite family members for lunch. Google has a golf course, basketball courts and nap pods for a mid-day snooze.

Zynga churned out six games in the first quarter of 2012, so the team is definitely working hard. Despite the long hours, the employees’ access to a spacious top-of-the-line gym, a team of chefs and all the free beer you can drink makes for quite the hook-up.

All the perks in the startup world make sense — several Gallup studies have shown a correlation between productivity and worker happiness, and Gallup estimates that organizations whose employees are not happy and engaged lose out on billions of dollars in potential revenue.

Check out the gallery of pics below to see some of the cool stuff they get to do at Zynga.

Work Life at Zynga

This staircase leads to the lounge area and the gym.

Click here to view this gallery.

What do you think about this company? Would you work here? Why or why not? Tell us in the comments.


More Small Business Resources From OPEN Forum:


- Should Small Businesses Follow Everyone Back on Twitter?
- Are You Falling into the Pricing Trap?
- How to Take Your PR Pitches to the Next Level

This story originally published on Mashable here.

Article source: http://news.yahoo.com/learn-zyngas-cool-company-culture-pics-183029173.html